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Experiencing the "Sound Air Conditioner" at TOYOTA WOVEN CITY Café

Experiencing the "Sound Air Conditioner" at TOYOTA WOVEN CITY Café
CEO Blog

In September 2025, the futuristic city "WOVEN CITY" was born at the foot of Mount Fuji in Susono City.
This city serves as a proving ground for examining future lifestyles, where many people and companies are beginning to gather.
The UCC Ueshima Coffee Shop that opened there has garnered attention as a place proposing "future café experiences" that consider all five senses—aroma, space, dialogue, and time.

Toyota Woven City aims to create products and services that will become commonplace in the future, together with like-minded partners, solving daily social challenges and pursuing "mass production of happiness."
UCC supports Toyota Woven City's concepts ("Human-centered city," "Experimental city," and "Unfinished city") and aims to create future-type café experiences through these demonstration experiments, where coffee facilitates work, study, conversation, and dialogue.
M's System wave-motion speakers were introduced as a key element in the spatial composition and presentation of this environment.

When "Sound" Dissolves into Air We live our daily lives surrounded by many sounds.
But whether that sound is "heard by the ears" or "felt as air"—
there lies a decisive difference.
At UCC Ueshima Coffee Shop WOVEN CITY location, air-like sound emitted by wave-motion speakers spreads throughout the entire space.
As it envelops and fills the interior, the sensation of ears "catching" sound gradually fades.
Just as air conditioning delivers comfortable air, sound naturally blends into the environment.
We call this sensation the "Sound Air Conditioner."

Why is Sound Quality Necessary in the City of the Future?
WOVEN CITY is a city that pursues harmony between technology and humanity.
Cars become autonomous, and power switches to renewable energy.
Homes and offices are connected online and optimized for efficiency. But that alone does not create comfort.
Rather, as technology becomes more advanced, the recovery of human-like senses becomes increasingly important.
Quietness, tranquility, and the natural spread of sound.
One element that ensures such "quality" is the auditory environment.
The omnidirectional, soft sound of wave-motion speakers that blends into the entire space helps visitors relax, encourages conversation, and even enhances the aroma and taste of coffee.

Feeling Richness Within Quietness In this store, speakers are installed even in restrooms and private spaces, designed so that the temperature of sound is maintained throughout all areas.
Rather than BGM simply playing, it exists as "sound that should be flowing in that place."
Without being pushed by sound or chased by it, one is simply quietly enveloped.
This sensation is not a luxury only appreciated by those with good ears, but is felt as completely natural comfort that reaches everyone's body.

Natural Sound for Future Spaces Wave-motion speakers were introduced to this WOVEN CITY store not so much as audio equipment, but as "part of environmental design."
This initiative is only the beginning.

Going forward, we believe that through "sound airification," we can deliver sound quality to all places where people work, sleep, and gather.
A new value called the "Sound Air Conditioner" has been added to the future city created by TOYOTA.
This is literally "a product that will become commonplace in the future," solving daily social challenges and realizing "mass production of happiness."

Please experience this for yourself at the café in Susono.
WOVEN CITY is scheduled to open to the public starting in 2026.

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